A report last year suggested that OnePlus might be pulling out of the smart TV market in India. It seems that might be true now, as the company has removed the TV and Displays sections from its website.

If you visit the TV section on the OnePlus India website now, you’ll be redirected to a 404 error page. There’s also no mention of the TV category on the OnePlus Store page or menu. However, the company has yet to remove its mention from the site’s footer.

OnePlus exits India TV market

OnePlus entered the smart TV market in India in 2019 with the OnePlus TV Q1 series. Since then, they’ve introduced several affordable and mid-range models. However, they haven’t launched any new TVs in India since last year. This could be because of the company’s plan to exit from the TV business.

Additionally, it seems that OnePlus might also be exiting the monitor market in India, as there are no listings for monitors on the site. They only released two products in this segment, the X 27″ and E 24″, back in December 2022, with no new launches since then.

The same report from last year also suggested that alongside OnePlus, Realme might also be leaving the Indian TV market. This decision comes as a surprise, considering their TVs were reportedly doing well in the smart TV segment.

According to a Counterpoint Research study from 2022, OnePlus was one of the fastest-growing smart TV brands that year. Despite this, it seems they’re now stepping back from the TV business in India. Xiaomi now remains one of the major smartphone brands in India that continues to sell TVs.

However, do note that there’s no official statement from OnePlus regarding its exit from the TV and Display business in India. So it’s best to wait for the company’s official decision before drawing any conclusions.

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