You might have to add this news to the list of news you weren’t expecting to read today. LinkedIn is adding a surprising twist to its platform – games. The professional networking giant, which is typically known for helping make career connections and sharing advice, is trying to add puzzles to its platform as a method of boosting user engagement. Kind of crazy, right?
Adding games to LinkedIn will be a controversial move, only time will tell
Inspired by the viral success of Wordle and other brainteasers on the web, LinkedIn is developing its own puzzle games titled “Queens,” “Inference,” and “Crossclimb.” These casual games aim to “unlock a bit of fun, deepen relationships, and spark conversations” among users, according to a LinkedIn spokesperson.
While there’s no official launch date yet, the concept involves integrating these puzzles within the LinkedIn experience. One interesting possibility being explored is to organize player scores by workplace, potentially creating a light-hearted competition between companies. This move might seem unexpected, but it might be deeper than that. Non-gaming platforms are increasingly recognizing the power of casual games to boost user engagement.
LinkedIn’s potential entry into gaming tells us how companies are trying their best to enhance the user experience and keep people engaged. Past attempts include online education features, a news operation, and incorporating video tools to attract creators and influencers. Will this work? Will LinkedIn’s puzzle games be a hit? Only time will tell.
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