Redmi, a sub-brand of Xiaomi, has recently announced a new smartphone series called the “Turbo.” This move signifies a shift in Redmi’s strategy for the new decade, with a focus on bringing flagship-level performance to the mid-range segment.

Redmi’s brand manager, Wang Teng, outlined the company’s goals for the upcoming decade. The K series will continue its trajectory of offering high-end flagship features, while the new Turbo series aims to become the leader in mid-range performance. The existing Note series will focus on providing a well-balanced mid-range experience with flagship-inspired features, and the numbered series will cater to the entry-level market.

Wang Teng emphasized the significant performance gap between current mid-range phones and flagships. Performance being a crucial factor for user experience, there’s a lack of options that excel in this area within the mid-range price bracket. The Turbo series is Redmi’s answer to this need, aiming to bridge the gap and make flagship-level performance more accessible.

Redmi Turbo 3 Feature
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1. Why the Name Turbo 3?

The name “Turbo 3” might seem like an unexpected jump, considering there weren’t previous Turbo 1 or 2 models. This is because the previous phones like Redmi Note 11T Pro and Redmi Note 12 Turbo belonged to the Note series. Redmi is establishing the Turbo series as a separate entity moving forward. The “3” in the name signifies that the upcoming phone builds upon the success and learnings from those previous performance-oriented Note models.

2. What to Expect from the Redmi Turbo 3?

Redmi Turbo 3 will be equipped with the latest Snapdragon 8s Gen 3 chip. This is a significant move, as most mid-range devices typically use either sub-flagship processors or older flagship chips. While this decision comes with a higher cost, Redmi aims to deliver an exceptional user experience that surpasses expectations.

According to Wang Teng, Redmi collaborated with Qualcomm to bring the Snapdragon 8s series to life. Qualcomm reportedly positions these chips as “dual flagships,” indicating similar performance levels to the standard Snapdragon 8 Gen 3. During lab testing, the Redmi Turbo 3 achieved scores exceeding 1.7 million on AnTuTu, demonstrating its processing prowess.

The mid-range market is known to be fiercely competitive. However, Redmi expresses confidence in the Turbo series, citing their significant investment in performance. They highlight the success of the previous Note 12 Turbo and believe the Turbo 3 will outperform competitors in the market.

3. Will Redmi Turbo 3 Launch in Global Markets?

Redmi Turbo 3 will launch in China later this month. The phone is codenamed “Little Tornado”.

The Turbo 3 is expected to be rebranded as the Poco F6 for the global market, likely launching in May. This suggests that users worldwide will have the opportunity to experience the power and affordability of the Turbo series.

4. Redmi’s New Product Matrix

The introduction of the Turbo series also coincides with Redmi outlining a new ten-year plan and a revamped product matrix. Here’s a breakdown of the new product categories:

  • Redmi K Series: High-end flagships with top-of-the-line technology and performance.
  • Redmi Turbo Series: Mid-range leaders offering flagship-level performance at attractive prices.
  • Redmi Note Series: Balanced mid-range devices bringing flagship features to a wider audience.
  • Redmi Number Series: Entry-level phones focused on affordability and raising the industry standard for basic functionality.

Overall, the introduction of the Redmi Turbo series signifies a strategic shift for the brand. By prioritizing performance in the mid-range segment, Redmi hopes to cater to young users and redefine user expectations within this price category.

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