CEO of Huawei‘s Consumer Business Group (BG) and Chairman of Smart Car Solutions BU, Yu Chengdong, has reportedly been “banned” from saying “far ahead” and he will need to pay a fine of 10,000 Yuan (~$1380) each time he says so going forward. Although, he has denied this event and mentioned it as a rumor.

Yu Chengdong, CEO of Huawei’s Consumer Business Group (BG)

CEO of Huawei Technologies wanted to prevent Yu Chengdong from saying the phrase

Zhao Hejuan, the founder of Chinese publication “Titanium Media” originally reported that Ren Zhengfei, the founder and CEO of Huawei Technologies, wanted to prevent Yu Chengdong from saying the phrase. And to do so, he implemented the ban.

Ren Zhengfei, the founder and CEO of Huawei Technologies

“Lao Yu does indeed have a true temperament. According to reliable sources, Ren Zhengfei had no choice but to impose a ‘ban’ on Lao Yu within Huawei: every time he mentioned “far ahead”, fine of 10,000! hahaha” (translated from Chinese).

In a recent revelation, a reporter asked Yu Chengdong about his confirmation regarding the incident. As a reply, the official, however, noted on WeChat that it was just a rumor. This news of this fine suddenly ranked on top among the trending news on the Chinese microblogging platform Weibo.

According to previous reports, in December 2023 at the company’s annual conference, Yu Chengdong talked about this matter. He noted that he only claimed to be “far ahead” when there is a considerable lead or dominance in a specific area. In other words, he used the phrase “far ahead” to describe the leadership position only when there is a significant competitive edge. He also regrated that the “far ahead” clips have been used to form a joke.

At the recent Xiaomi SU7 launch conference Lei Jun also used “far ahead” to describe the battery life performance of his car. But then he joked “Okay, one generation ahead! I think Lao Yu successfully implanted the far ahead into us. On everyone’s mind” (translated).

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