Artificial intelligence (AI) has been making waves across industries, and the world of video production is no exception. One notable example is OpenAI’s SORA which can generate incredibly good realistic videos.

That said, AI-generated video is still in its early stages and needs time to develop. But there’s an interesting development on the horizon: TCL is gearing up to debut a film featuring characters created using AI

TCL is a major television manufacturer based in China and the world’s second-largest producer of TV sets, holding a 12.5 percent market share. The company ships its TVs with TCLtvPlus streaming service, a free, ad-supported service similar to Samsung TV Plus. 

The service includes more than 200 FAST (Free Ad-Supported Streaming Television) channels and 1500+ on-demand movies and TV series from major and independent studios such as Scripps Media, Fremantle, NBC Universal, and more. 

Now, however, the platform will also feature original shows that leverage AI for tasks such as animating characters.

Recently, TCL released the trailer for its first AI-assisted romantic film, “Next Stop Paris,” featuring AI-generated characters. As expected, the quality is noticeably different from big-budget Hollywood productions.

But I must admit, as one of the first AI-powered movie trailers I’ve seen, it’s quite impressive. There’s definitely room for improvement. But TCL has surprisingly managed to keep things like lighting and fabric details and there are no glaring issues with hand movements too.

However, it’s worth noting that TCL is combining AI animation with motion and audio capture of real actors for the movie. So not everything’s AI here. 

AI, at the stage it is right now, cannot independently produce feature-length films of the quality expected by audiences. However, future advancements could pave the way for streaming services to generate entirely AI-driven content

For those willing to see TCL’s upcoming romantic special, you need to buy a TCL TV before this summer.

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