Vivo is reportedly developing a new X-series of smartphones for the Chinese market. The lineup is expected to comprise three models: the Vivo X100s, X100s Pro, and X100 Ultra. According to a report by the Chinese publication Jiemian News, the X100 Ultra will be the company’s first smartphone to feature its self-developed imaging brand, BlueImage.
Vivo-Zeiss collaboration to end soon?
The introduction of Vivo’s BlueImage self-developed imaging brand will mark the second independent imaging brand in the mobile phone industry after Huawei’s XMAGE, which debuted in July 2022. Currently, not much is known about what BlueImage will offer.
To recall, Vivo trademarked the BlueImage brand in November of last year. Its product services include a variety of imaging-related projects, such as graphics processors, optical lenses, and sensors.
Huawei began its collaboration with the legendary German camera and optics manufacturer Leica back in 2016. As mentioned above, Huawei introduced its independent imaging system, XMAGE, in 2022. Now that BlueImage is expected to debut on the X100 Ultra, it appears that it may soon lead to the end of the Vivo-Zeiss collaboration, which began in December 2020. It remains to be seen whether the BlueImage will also be available on the Vivo X100s and X100s Pro, which are expected to launch with the X100 Ultra in May in China.
According to reports, the Vivo X100 Ultra’s camera system will include a 50-megapixel LYT-900, a one-inch camera sensor, as the primary snapper. The same camera is available on two other flagship phones, such as the Oppo Find X7 Ultra and the Xiaomi 14 Ultra.
A 50-megapixel ultra-wide lens, a 50-megapixel telephoto camera, and a 200-megapixel periscope telephoto camera are also reportedly part of the X100 Ultra’s camera setup. The latter is reportedly capable of providing 4.3x optical zoom and up to 200x digital zoom. While the X100 Ultra will feature the Snapdragon 8 Gen 3 chip, the X100s and X100s Pro are expected to debut as the world’s first Dimensity 9300-powered phones.
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