With the emergence of ChatGPT, Google felt the need to develop a similar large language model. It eventually created Gemini. However, OpenAI also seems to be inspired by a product of Google, the Google Search. The latest news is that ChatGPT maker OpenAI is now hiring Googlers to develop a search feature for ChatGPT and compete with Google Search.

FILE PHOTO: OpenAI and ChatGPT logos are seen in this illustration taken, February 3, 2023. REUTERS/Dado Ruvic/Illustration/File Photo

ChatGPT already has access to the web

OpenAI gave ChatGPT access to the internet around one year ago. However, it is limited to paid subscribers who can access real-time information from the web through the chatbot. Otherwise, the ChatGPT integrated version of Microsoft’s Bing web browser can also assist you with information from the web, however, the implementation comes with its own characteristics and limitations and is not quite the same as ChatGPT.

According to Bloomberg, now the company is aiming to take it further with a search feature for ChatGPT which will search the web and present you the latest information with proper citations. OpenAI is actively hiring Google engineers from the search team, however, the exact number of employees that the company has hired is not known yet.

Building an alternative to Google Search is definitely not going to be an easy task. However, it’s also true that the start-up is kind of established at this point with a significantly large user base. OpenAI is also associated with Microsoft which may help with the compute.

Google is aware of the potential challenges and is reportedly taking steps to make its search product more agile and adapt to the changing market. Google’s addition of a generative AI feature to search (the Search Generative Experience) is an example of that. Nonetheless, it will be interesting to see how Search evolves and becomes more helpful as part of the competition between big giants.

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