Microsoft is bypassing app store limitations with a web-based Xbox mobile game store launching in July. This store will prioritize Microsoft’s mobile games initially, including popular titles like Candy Crush and Minecraft, with plans to incorporate partner games later.
Using the mobile store, players can access their entire library and progress
Sarah Bond, Xbox president, emphasizes the store’s role in creating a unified gaming experience. Unlike current platforms, players can access their entire library, identity, rewards, and progress across various devices through the Xbox mobile store.
While Microsoft previously anticipated app store regulations to change, their web-based approach suggests they’re not waiting. This initial step might evolve into a more traditional app store rivaling Google Play and Apple’s App Store, hinted at by Bond’s mention of “extending” beyond the web.
The web-only format presents challenges for Microsoft, and it’s unclear how it will compete with existing mobile game options. However, this launch marks a significant step for Microsoft’s mobile gaming ambitions, potentially paving the way for a more traditional app store in the future.
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(Via)
