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Microsoft has announced its upcoming Xbox Games Showcase event for June 10th, promising exciting reveals alongside a mysterious “Direct” presentation. Rumors suggest the event might be centered around the upcoming Call of Duty sequel.

Microsoft is completely overhauling its game sales strategy

This news comes on the heels of previous announcements from Microsoft. Xbox President Sarah Bond confirmed the launch of a mobile Xbox game app store in July, with all first-party games, including the next Call of Duty title, launching day-one on Game Pass. This aligns with reports from The Wall Street Journal, suggesting a major overhaul of Microsoft’s game sales strategy. The plan reportedly involves including the next Call of Duty in Game Pass, potentially marking the biggest shift in Microsoft’s gaming division since its Activision Blizzard acquisition. Industry insiders believe this move strengthens the Game Pass subscription service.

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The Verge previously reported discussions about adding the upcoming Call of Duty (rumored to be a new Black Ops title set during the Gulf War) to Game Pass. This potential change might be accompanied by a Game Pass price increase.

Microsoft’s strategy faces some skepticism. The concept of “content cannibalization” raises concerns, particularly regarding new first-party games readily available on Game Pass launch day. While Xbox executives believe Game Pass boosts sales by increasing accessibility, some publishers remain unconvinced. Unlike Microsoft, Sony, its console rival, doesn’t offer its exclusive titles directly through its subscription service.

The upcoming Xbox Showcase and the rumored changes to Game Pass suggest a significant focus on Microsoft’s subscription service. Whether this translates to a major industry shift or simply strengthens Microsoft’s existing strategy remains to be seen.

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