Microsoft‘s strategy for the EMEA (Europe, Middle East, and Africa) market appears to be shifting away from traditional Xbox consoles, according to a report from The Verge on July 12th. The report suggests Microsoft might be considering discontinuing console sales within the region altogether, focusing instead on promoting its cloud gaming services, Xbox Game Pass subscriptions, and controllers.
Microsoft has been focusing on cloud gaming for a while now.
This aligns with Microsoft’s recent emphasis on cloud gaming and platform-agnostic experiences. They’ve previously highlighted that players don’t necessarily need an Xbox console to enjoy Xbox titles, with many new releases finding their way onto PC as well. The Verge’s report cites sources claiming that Microsoft has internally decided to adjust its game promotion and release focus, potentially de-emphasizing the Xbox console itself.
This move could be a strategic shift towards a subscription-based model. The report mentions Microsoft’s efforts in promoting Game Pass subscriptions, which offer access to a library of games at a discounted price, particularly for new users. By focusing on cloud gaming and subscriptions, Microsoft might be aiming to reach a wider audience who wouldn’t necessarily purchase a dedicated console.
However, it’s important to note that this is just a report, and Microsoft hasn’t officially confirmed any plans to discontinue Xbox console sales in the EMEA market. We’ll have to wait for further announcements from Microsoft to know for sure about their future strategy in the region.
(Via)
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