The Internationale Funkausstellung Berlin, better known as IFA, is one of the world’s largest and oldest technology trade fairs, held annually in Berlin, Germany. Since its start in 1924, it has been a key gathering point for the consumer electronics and home appliance industry.
This year’s IFA is set to take place from September 6 to 10 at Messe Berlin. This event is particularly special as it marks the 100th anniversary of the fair. More than 180,000 visitors from 139 countries are expected to attend the fair, where they will be able to explore more than 1,800 exhibits from technology brands, according to the organizers.
Brands that will be presenting this year include giants such as Honor, Samsung, LG, Philips, Hisense, and Lenovo. These companies will use IFA 2024 as a showcase for their latest innovations in areas such as artificial intelligence, the Internet of Things (IoT), robotics, and sustainability.
In this article, we’ll outline what to expect from IFA Berlin 2024, though this will not be an extensive list. With around 93 million products expected to be announced, covering every single one is impossible. Hopefully, however, it will give you an idea of the scope of what the show will offer.
1. Phones
You won’t usually see Samsung, Apple, or Google announcing its new phone at IFA or any other tech trade fair for that matter. But Honor isn’t letting go of this chance.
The company is set to launch its latest foldable, Magic V3, at the event. It’s also the world’s thinnest foldable, and Honor has gone above and beyond to market this guy — that includes a Guinness World Record attempt and taking jabs at Samsung not just once, but twice. Honor is also expected to unveil its MagicPad 2 tablet at the event.
TCL will also be part of the smartphone showcase, likely launching its new Nxtpaper phone. The brand will introduce some new QD-Mini LED televisions and has teased a “new cutting-edge sound solution,” aimed at creating a new category in its TV series.
2. Laptops
Qualcomm’s new Snapdragon X Plus 8-core chip is making its way into laptops, and IFA will likely be a launchpad for several new models.
Lenovo is set to unveil a new IdeaPad Slim 5 featuring the Snapdragon X Plus X1P-42-100, offering a 14-inch OLED display and a range of configurations with up to 32GB of RAM and 1TB of storage. The ThinkBook 16 G7 QOY, another Lenovo offering, will also be equipped with the new processor, promising a large 16-inch display and a hefty 84-watt-hour battery.
Asus is also joining the Snapdragon X Plus X1P-42-100 party, bringing at least two new devices to the market. The Vivobook S15 S5507QA, a laptop with a powerful Snapdragon X Plus/Elite version, will now be available with the new octa-core processor. The ProArt PZ13, a 2-in-1 tablet designed for creators, will also be showcased, boasting a 13.3-inch OLED display with Pantone-validated color accuracy and a large 70-watt-hour battery.
Acer is also set to unveil a new laptop with the Snapdragon X Plus X1P-42-100, the Acer Swift Go 14 AI SFG14-01, offering a 14.5-inch display and a 75-watt-hour battery.
3. Home Appliances
Home appliance gadgets have always been a highlight at the IFA event, and this year is no different. Samsung is set to hold a press conference on August 5, though the specifics remain a mystery. Last year, the company wowed attendees with tech like the 98-inch Neo QLED 8K TV, gaming monitors, and a new Freestyle projector.
Similarly, Panasonic is returning for the 2024 event, but details on new products are scarce. Historically, Panasonic has used the event to showcase their latest TVs, often introducing them earlier in the year.
However, we’re hoping for a few surprises, especially given the company’s reputation for producing high-quality audio equipment, such as their Technics turntables.
LG, another major player in the home appliance market, is not to be outdone. In addition to their usual array of white goods like washing machines and refrigerators, LG will be introducing ThinQ On, a new AI-powered home hub.
Designed to control a variety of connected smart devices, ThinQ On is Matter-certified, ensuring maximum compatibility. We’re eager to see how it compares to existing smart speaker setups and will be exploring its capabilities in detail at LG’s booth in Berlin.
Beyond these major brands, IFA will also feature a host of startups and smaller companies showcasing their innovative home appliance solutions. From smart kitchen gadgets to energy-efficient appliances, there will be something for everyone to discover.
4. AI
IFA 2024 will be another major showcase for artificial intelligence (AI) technology for this year. Building on the momentum from CES 2024 and Computex 2024, AI is expected to play a significant role in many of the products and announcements at this year’s event.
One of the key areas where AI is expected to make a big impact at IFA is in the home. LG has already announced plans to unveil a range of new AI-powered appliances, and we can expect to see many more innovative home devices that utilize AI technology.
In addition to home appliances, AI is also likely to be a factor in other areas of IFA, such as smartphones, tablets, and wearables. Honor has already confirmed that its latest phone and tablet will feature AI-powered features, and we can expect to see similar announcements from other companies as well.
5. Flying Cars and Futuristic Eyewear
IFA doesn’t shy away from the audacious. This year, Alef Aeronautics will showcase a non-operational model of their Model A flying car. With over 2,850 pre-orders already secured, this electric two-seater may be one step closer to becoming a reality. Expect to learn more about its production timeline and capabilities during the company’s keynote on September 8th.
Focusing on a different kind of future, ViXion will be showcasing its ViXion01 smart glasses. These aren’t your typical augmented reality glasses; they take a health-conscious approach, aiming to improve eye health through features like auto-focus and zoom, designed to minimize strain. Don your inner Captain Picard and experience the future of comfortable digital interaction.
