The summer shopping season in China proved fruitful for the smartphone market as the shipments rose by 4% year-over-year to 69.1 million units in Q3 2024, according to a report from Canalys.
The bigger story, however, is the shift in market dominance. Domestic brands like Vivo, Huawei, and others strengthened their positions, pushing Apple to the bottom of the top five list.
Vivo led the Chinese smartphone shipments
Vivo remains the leader in smartphone shipments yet again for Q3 2024, with a 3% growth from last quarter. Cnalays attributed this growth to the mid-range products launches that boosted both online and offline sales. Its shipments climbed 25% year-on-year to 13 million units to capture a solid 19% market share.
Huawei, meanwhile, staged a comeback, climbing to second place with 10.8 million units shipped and a 16% market share. It’s a 24% year-on-year growth and is attributed to an active channel strategy that successfully supported their flagship offerings.
Honor, despite the popularity of its new foldable phones, faced challenges and saw a 13% decline in shipments compared to last year, landing at third place with 10.3 million units.
Xiaomi, on the other hand, managed to secure fourth place with 10.2 million units shipped and a 15% market share, thanks in part to their “Human x Car x Home” ecosystem strategy, according to the report.
Apple saw a 6% year on year decline in shipments, however. It still claimed the fifth position, but Canalys predicts Apple’s lack of Apple Intelligence services in the iPhone 16 series could impact their growth.
Apple appears to be losing ground outside China as well. Even in the smartphone shipment report for India by Canalys for Q3 2024, Vivo claimed the top spot, while Apple did not even make the top five list.
(Source)
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