Vivo has emerged as the undisputed champion of the Indian smartphone market in the third quarter of 2024 (Q3), according to a report by Canalys.
The Chinese brand shipped a solid 9.1 million units during the period, translating to a 19% market share – a respectable jump from its 17% share in Q3 2023. While Vivo celebrates its rise, established players like Xiaomi and Samsung face a different reality.
Vivo shipped more smartphones in India than Xiaomi in Q3, 2024
Xiaomi, occupying the second spot with 7.8 million units shipped, managed a 17% market share.
This might seem positive on the surface, considering a slight increase in shipped units compared to last year. In reality, however, it saw a 1% dip in market share.
Samsung’s story is one of consistent decline. The South Korean giant, once the undisputed leader, shipped 7.5 million units in Q3 2024, securing only a 16% market share.
It’s a drop from both its 18% share and 7.9 million units shipped in the same period last year. Samsung seems to be losing ground in the competitive Indian market.
The remaining spots in the top five are filled by familiar names: Oppo and Realme. Oppo, with its 6.3 million shipments and 13% market share, witnessed a remarkable 43% growth year-on-year.
Realme, on the other hand, experienced a slight setback, shipping 5.3 million units for an 11% share. That’s an 8% decline in shipments compared to Q3 2023.
Overall, the Indian smartphone market saw a healthy 9% year-on-year growth, reaching a total of 47.1 million units shipped in Q3 2024.
Analysts at Canalys suggest that the market will continue on a modest single-digit growth trajectory in 2025. Notably, the ultra-low-end 5G segment is expected to be the primary driver of this growth, as affordable 5G capabilities become increasingly important for Indian consumers.
(Source)
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