Xiaomi is preparing for a major launch event on October 29, during which it will unveil 16 new products as part of its growing “human-car-home” ecosystem. The event will last over three hours and will see the official release of the Xiaomi 15 series along with HyperOS 2, the company’s next-generation operating system.
Now, in a pre-launch address, Xiaomi CEO Lei Jun has shed light on some key details surrounding the upcoming event.
1. Several new products are incoming
Lei confirmed that alongside the Xiaomi 15 series and HyperOS 2, Xiaomi will debut the Pad 7 series, Watch S4, and Band 9 Pro. Expanding its hardware lineup further, Xiaomi will reveal a high-end electric scooter series, smart door locks, Wi-Fi 7 routers, and more. In total, there will be 16 new products.
2. Xiaomi 15 series RAM/ Price increase
Lei confirmed that the Xiaomi 15 series base model will start with 12GB RAM, up from the previous 8GB. This is to improve the on-device AI performance.
He also confirmed major improvements in design, power efficiency, and user experience. And with these changes, the Xiaomi 15 series will have a slightly higher price than its predecessor.
Addressing the price increase, Lei Jun says the Xiaomi 15 series still offers exceptional value. He noted that the upgraded 3nm process technology and rising RAM and ROM costs in the supply chain majorly contribute to the price increase.
3. A new display for new phones
Xiaomi also shared details about its display technology: the entire Xiaomi 15 series will feature a customized M9 luminous material with a dual micro-cavity structure.
This new panel is claimed to improve luminous efficiency while reducing power consumption. According to Lei Jun, the Xiaomi 15 series uniquely achieves “2K screen to 1.5K screen power consumption,” with further details to be shared during the press conference.
4. Xiaomi SU7 delivery goals
Lei Jun also shared an update on the delivery timeline for the Xiaomi SU7, reaffirming the goal of shipping 20,000 units within a month. The CEO says the team remains committed to this target and will offer a status update on the first day of each month.
(Source)
