Smartphone photography has come a long way, but capturing the true skin tones of individuals remains a challenge. To address this, Google introduced Real Tone in 2021, a feature designed to better capture darker skin tones accurately.
Now, another smartphone maker, Tecno, is joining the efforts with its #ToneProud campaign to raise awareness of skin tone diversity and promote accurate representation in smartphone photography.
What is the #ToneProud campaign?
The #ToneProud campaign encourages users to embrace and take pride in their natural skin tones.
Tecno’s key innovation here is their “Universal Tone” technology, built upon a unique 268-skin tone database. The database, claimed to be developed in collaboration with color science experts, categorizes skin tones with scientific precision.
Tecno is even inviting users worldwide to join their movement. You can find your own skin tone code at 268toneproud.com, where Tecno’s database quickly identifies your unique shade with just a single click—I tried it, and it’s fast and simple.
You can mark your presence in the campaign by sharing portraits with your skin tone code on Instagram, using the hashtags #ToneProud, #UniversalTone, and #TECNO.
The company has teamed up with a diverse lineup of global celebrities for the #ToneProud campaign. Indonesian singer Anggun, Saudi filmmaker Fatima Al-Banawi, Nigerian singer Johnny Drille, and Polish actress Ewa Kępys have shared their experiences with photo misrepresentation and their belief in technology that accurately captures all skin tones.
Tecno positions its Universal Tone technology as a meaningful step toward a more inclusive society. “What Tecno is doing with its Universal Tone feature is crucial because this technology will lay the foundation for an inclusive society,” said Fatima Al-Banawi in the campaign video.
By addressing bias and promoting accurate skin tone representation, Tecno’s campaign aims to empower users to capture the full spectrum of humanity in their photos.
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