Xiaomi is reportedly gearing up to enter the AI glasses market, partnering with Goertek for its upcoming wearable, which is expected to debut in the second quarter of 2025. This product launch is speculated to coincide with the Mi Fan Festival in April.
According to sources, Xiaomi CEO Lei Jun has set an ambitious goal for the glasses, with expected shipment volumes reaching at least 300,000 units. The new AI glasses reportedly aim to rival Meta’s Ray-Ban models, integrating both AI capabilities and advanced hardware features.
Key features and market positioning
According to the report from “Intelligent Emergence,” Xiaomi’s AI glasses will feature an array of cutting-edge technology-driven modules, including AI integration, audio headphone components, and camera modules, all designed to compete directly with Meta’s high-tech eyewear lineup.
Notably, the new device is likely to fall under the company’s primary brand, marking a significant step in Xiaomi’s expansion within the wearable tech industry.
Other companies such as OPPO, Vivo, Huawei, Tencent, and ByteDance are also exploring possibilities in the AI glasses market, although sources indicate their projects currently remain in earlier developmental stages. Many industry experts expect that these other tech giants will begin launching their AI glasses closer to late 2025.
The competitive landscape in AI and AR glasses
Xiaomi’s move comes as competition in the smart glasses sector heats up, both globally and domestically in China. Meta’s recent AR offering, the Meta Orion, launched in September 2024, boasts cutting-edge AR capabilities and will reportedly enter mass production by 2027.
Meanwhile, other Chinese companies are pushing forward with innovative glasses products of their own. Meizu, for instance, has released multiple smart glasses, while Baidu’s recently introduced “Xiaodu AI Glasses” will hit the market in early 2025 launch.
Xiaomi isn’t new to the smart glasses market though. Earlier this year, the brand introduced its Mijia Smart Audio Glasses, focused primarily on delivering an audio experience through air conduction technology. Priced at a budget-friendly $63, these glasses deliver sound through ultrasonic speakers embedded in the frame, creating a unique audio experience without bulky headphone attachments. You can learn more about the Mijia Smart Audio Glasses here.
As Xiaomi continues to invest in the wearable tech market, its upcoming AI glasses are likely to offer an affordable alternative to premium offerings from Meta and other competitors.
(Via)
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