G-SHOCK has partnered with Indian brand Almost Gods to launch the GA-2100AG24-1A1, a limited-edition timepiece with only 250 pieces available. Released on November 29, 2024, this collaboration combines G-SHOCK’s renowned toughness with Almost Gods’ unique design inspired by mythology and nature.
A Design Inspired by Creation and Destruction
The Almost Gods X G-SHOCK GA-2100AG24-1A1 is built around the theme of creation through destruction, drawing visual inspiration from volcanic eruptions. It uses G-SHOCK’s GA-2100 octagonal design as a base, enhanced with Almost Gods’ distinctive style. The watch represents a mix of strength, resilience, and individuality, making it both functional and artistic.
“This is our first India-centric partnership, and we’re excited to work with Almost Gods,” said Hideki Imai, Managing Director of Casio India. “This watch combines G-SHOCK’s toughness with Almost Gods’ creative vision. It’s a step forward in our commitment to the Indian market, where we’re working with local brands that connect with the younger generation.”
For Almost Gods, this partnership is a significant milestone. Dhruv Khurana, the brand’s Creative Director, said, “This collaboration is a big moment for us. Both G-SHOCK and Almost Gods share similar values of resilience and individuality, which made this partnership feel very natural.”
Launch Event and Watch Features
The watch was unveiled at a launch event at Almost Gods’ flagship store in Delhi’s Dhan Mill Compound. Attendees included fashion enthusiasts, influencers, and fans of the two brands, who were able to get a first look at the timepiece.
The watch offers several practical features:
- Built to Last: Shock resistance and a carbon core guard structure make it durable for daily use and outdoor activities.
- Waterproof: With 200-meter water resistance, it can handle everything from splashes to swimming.
- Useful Functions: The watch includes world time covering 31 time zones, a stopwatch, a 24-hour countdown timer, and 5 alarms.
- Illumination: Double LED lights provide clear visibility even in low-light conditions.
- Long Battery Life: It runs on two SR726W batteries, offering a lifespan of about three years.
Compact Design with Practical Specifications
The GA-2100AG24-1A1 is lightweight and compact, measuring 48.5 x 45.4 x 11.8 mm and weighing just 51 grams. Its sleek resin band and mineral glass construction make it both stylish and comfortable to wear. Priced at ₹12,995, the watch comes with a certificate of authenticity and special packaging.
(Source)
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