Samsung has officially locked in January 22, 2025, for its Winter Unpacked event, where we’re likely to see the unveiling of the much-anticipated Galaxy S25 lineup.
This year, the event will take place in San Jose, California. The company started sending out invitations on January 6, just as CES 2025 kicks off in Las Vegas.
The event is expected to introduce more than just new phones. Samsung is placing a heavy emphasis on AI and claims this will “change the way Galaxy users interact with the world.”
If the AI enhancements we saw last summer with the Galaxy Z Fold 6 are anything to go by, the new Galaxy S devices might bring even more impressive tools and smarter user experiences.
When and Where to Watch
Samsung’s first Unpacked event for 2025 will be livestreamed on January 22 at 1:00 p.m. ET / 10:00 a.m. PT. You can tune in via the Samsung Newsroom, Samsung.com, or the company’s YouTube channel.
What to Expect – The Galaxy S25 Line
Samsung appears to be staying true to its signature design language for the S25 series, keeping significant visual overhauls off the table. Based on leaked renders, the phones will look familiar but come with refinements that should make them feel noticeably better in hand.
The Galaxy S25 Ultra is expected to sport rounded corners in place of the sharp-edged design of the S24 Ultra. While those sharp corners gave the S24 Ultra a sleek and professional look, they also tended to make extended use uncomfortable. The softer edges of the S25 Ultra should improve grip and overall handling.
The Ultra variant is also expected to continue Samsung’s use of premium materials, featuring a titanium back panel, while the standard S25 and S25+ will likely settle for aluminum frames. As with previous Ultra models, an embedded S Pen is almost certainly returning, housed neatly at the bottom of the device.
Display upgrades are part of the package for the S25 series, especially the Ultra. According to leaks from Ice Universe, the S25 Ultra will pack a 6.86-inch screen – marginally larger than its predecessor’s 6.8 inches.
Despite the larger display, the overall width of the phone will shrink slightly to 77.6mm, compared to the S24 Ultra’s 79mm. Samsung has reportedly shaved the bezels down to just 2.3mm, resulting in a higher screen-to-body ratio that maximizes the viewing experience.
Along with this, the Ultra’s display will reportedly feature second-generation Corning Gorilla Armor Glass, offering improved durability and anti-reflective properties. The core display specs – a 120Hz LTPO panel and 1440p resolution – are expected to remain unchanged.
A major shift might be happening under the hood. All S25 models, including the base and Plus versions, are tipped to ship with Qualcomm’s Snapdragon 8 Elite processor globally, bypassing Samsung’s usual regional split between Snapdragon and Exynos chips.
According to reports, production issues with the Exynos 2500 have forced Samsung to stick with Snapdragon across the board.
The S25 is likely to stick with a 4000mAh battery, while the S25+ could feature 4900mAh, and the S25 Ultra should maintain its 5000mAh capacity. Charging speeds will likely stay at 25W for the S25 and 45W for the S25+ and Ultra. One big change, though, could be that the S25 series is rumored to adopt Qi2 wireless charging.
A Possible New Addition to the Lineup
While the focus remains on the three primary models, rumors suggest Samsung could unveil a fourth device at Unpacked. It won’t be an S25 FE but potentially a Galaxy S25 Slim – a thinner, lighter device designed to rival Apple’s rumored iPhone 17 Air. Even the Unpacked event teaser shows four distinct devices, lending weight to this speculation.
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