The Indian smartphone market saw a major shift in 2024, with Samsung losing its leading position to vivo, according to the latest report from Counterpoint Research. Vivo captured 19% of total shipments, while Xiaomi followed closely with 17%, pushing Samsung to third place.
Reason behind this shift
According to Research Analyst Shubham Singh, Vivo’s rise to the top can be attributed to its strong offline retail network and the success of its sub-brand, iQOO. Meanwhile, Samsung’s focus on its premium Galaxy S series led to a decline in the sales volume of its more affordable devices. On the other hand brands like Xiaomi and Vivo kept focusing on offering better value to all price segments, which allowed them to overtake Samsung in Q4 in terms of volume share.
A significant 78% of smartphones shipped were 5G-compatible. It highlights the rapid adoption of next-gen connectivity in India. Not to mention, Chinese smartphone makers like Vivo and Xiaomi have also made significant contributions to this.
Apple remains the market value leader
When it comes to market value, Apple continued to dominate. In fact, 2023’s iPhone 15 is the most shipped device in Q4 2024. Samsung and vivo followed, securing the second and third spots, respectively.
Nothing emerged as the fastest-growing brand. It achieved an impressive 577% growth, which was driven by the success of its Phone (2a) and the launch of the CMF sub-brand. Although it didn’t make it to the 2024 charts, the upcoming Phone (3a) series could further boost its presence in 2025. Here’s why you should wait for the Nothing Phone (3a) series.
On the chipset front, MediaTek outperformed Qualcomm, capturing a record 52% market share compared to Qualcomm’s 25%. This marks a significant milestone for the Taiwanese chipmaker.
For now, Vivo’s leadership underscores the importance of a strong offline presence and a diverse product portfolio in capturing the Indian market.
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Counterpoint via GSMArena
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