TCL Electronics has reported a 14.8% year-on-year increase in global TV shipments for 2024, reaching a record 29 million units. This growth is driven by the company’s dual-brand strategy (“TCL + Thunderbird”), a focus on mid-to-high-end products, and an emphasis on large-screen models. In Q4 2024 alone, shipments rose by 19.3% compared to the previous year and 20% quarter-on-quarter.
Surging Demand for Large-Screen and Mini LED TVs Fuels Growth
Large-screen TVs played a pivotal role in this expansion. Shipments of 65-inch and larger models grew by 21.3%, while 75-inch and larger TVs saw an even stronger 39.8% increase. As a result, the average TCL TV shipment size increased by 1.3 inches to 52.4 inches. Premium categories also performed exceptionally well, with Quantum Dot TV shipments up 69.5% and Mini LED TV shipments surging by 194.5%.
International demand significantly contributed to TCL’s success, particularly due to major sporting events. Shipments outside China rose by 17.6%, with large-screen models leading the charge. European shipments of TCL-branded TVs jumped by 33.8%, particularly in the 75-inch and larger segment. In North America, TCL maintained a top-two retail market share, with a 6.4% increase in shipments. Emerging markets, especially Latin America and the Middle East-Africa region, also posted solid 12.7% growth.
In China, shipments grew by 5.8%, with the Thunderbird brand, targeted at younger consumers, seeing a 38.5% surge. The average TV size in the Chinese market reached 63.3 inches, while shipments of 75-inch and larger models climbed 23.1%. Mini LED TVs saw particularly strong demand, with shipments skyrocketing by 264.7%, accounting for 15.3% of TCL’s total shipments in China.
TCL further reinforced its premium positioning by unveiling the QM6K series Mini LED TVs at CES 2025. These models introduce significant improvements in brightness, blooming control, and color accuracy. Powered by a new Super High Energy Mini LED chip, brightness is boosted by 53%, while an upgraded backlight design reduces halo effects.
Available in sizes from 50 to 98 inches, the QM6K series supports Dolby Vision IQ, HDR10+, IMAX Enhanced, and a 144Hz refresh rate with 288Hz VRR for gaming. They also feature Onkyo-designed 2.1-channel speakers and Google TV with hands-free voice control. The series will launch in the U.S. in early 2025, followed by a phased global rollout.
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