Caviar, the luxury brand known for transforming everyday gadgets into high-end status symbols, has officially opened its first showroom in Dubai’s Tamani Arts Tower. To mark the occasion, the company hosted an exclusive private viewing event, inviting VIP clients and select journalists to look at some of the world’s most extravagant iPhones, devices that cost several times more than a standard Apple flagship.
Caviar Brings Bespoke Luxury to Dubai
Previously available in Dubai only through partner stores, Caviar’s new showroom is designed to offer a direct and personalized experience for luxury tech enthusiasts. The highlight of the event was the unveiling of the Tourbillon Carbon Gold iPhone, a $14,630 masterpiece that fuses Apple’s cutting-edge smartphone technology with a genuine mechanical tourbillon, a complication originally designed for high-end watches to counteract the effects of gravity.
Also showcased was the Ultra Gold iPhone 15 Pro Max, an opulent device finished in solid gold, and the Skeleton Gold Black, which integrates a skeletonized watch mechanism into the phone’s back panel. These devices, part of the brand’s Grand Complications collection, are crafted for those who view their smartphones as more than just tools; these are statement pieces of wealth and exclusivity.
With its showroom open by appointment only, Caviar is embracing an ultra-premium approach, catering to a niche clientele willing to spend upwards of $8,630 on a single phone. For those seeking the pinnacle of personalization, the showroom offers an up-close look at Caviar’s intricate detailing, from carbon fiber elements to solid gold plating.
Luxury technology may not be for everyone, but in a city like Dubai, where supercars line the streets and gold vending machines exist, Caviar’s lavishly reimagined iPhones feel right at home.
In related news, Caviar recently introduced a $9,000 John Wick-inspired Galaxy S25 Ultra, though it’s not available for purchase, and also revealed an ultra-luxury iPhone 16 Pro collection for Valentine’s Day.
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