Hisense has introduced its 2025 ULED TV lineup, featuring the U6, U7, U8, and U9 series, with an expanded selection of 100+ inch screen options. The new models offer improved picture quality and performance, catering to movie enthusiasts, gamers, and sports fans at various price points.
The 2025 ULED series includes AI-driven adjustments that automatically optimize picture quality. The U9 series uses the Hi-View AI Engine X from the ULED X lineup, while the U7 and U8 series feature the Hi-View AI Engine Pro. These processors refine contrast, color accuracy, and motion clarity in real-time.
Key improvements include enhanced local dimming and Quantum Dot technology, resulting in deeper blacks, richer colors, and better brightness. For gamers, features like AI-driven motion processing, up to 165Hz refresh rates, and Dolby Vision Gaming are included. AI-enhanced audio processing improves Dolby Atmos sound.
The U9 series, now with a 65-inch model in addition to 75 and 85-inch options, uses the Hi-View AI Engine X to optimize brightness, contrast, and color. It also includes AI 4K Upscaler, AI Super Resolution, AI Noise Reduction, AI Local Dimming, AI HDR Upscaler, and AI Depth Enhancer. The series has improved peak brightness, an Ultra LR panel to reduce reflections, and a wide viewing angle. Audio features include CineStage X Surround, Dolby Atmos, and DTS Virtual X, creating a 4.1.2 or 5.1.2 multi-channel sound.
The U8 series, with the Hi-View AI Engine Pro, offers high picture quality, smooth motion, and immersive audio. It includes peak brightness up to 5000 nits, expanded local dimming, and Quantum Dot technology. A 165Hz refresh rate, MEMC, and fast response times are included. Dolby Vision, Dolby Vision IQ, HDR10+, and IMAX Enhanced provide high-quality visuals, and an 82W Dolby Atmos 4.1.2 multi-channel sound system provides immersive audio.
The U7 series, aimed at gamers and sports fans, features MiniLED Pro technology and a 165Hz refresh rate. It includes 165Hz Game Mode Ultra, Game Booster 288 Hz, VRR, ALLM, Dolby Vision Gaming, and FreeSync Premium Pro. An AGLR-Antiglare low reflection panel and upgraded Dolby Atmos audio with 60W 2.1.2 multi-channel sound are also featured.
The U6 series brings MiniLED technology to more affordable TVs, integrating Fire TV and Alexa Voice Remote. It features Dolby Vision, Dolby Atmos with a 2.1 built-in subwoofer, HDR10+ Adaptive, ALLM, VRR, a 144Hz refresh rate, Game Mode Pro, FreeSync Premium, and Wi-Fi 6.
All models support HDMI eARC, Wi-Fi 6E, and compatibility with Amazon Alexa, Google Assistant, and Apple HomeKit. The 2025 ULED lineup will be available later this year, providing large-screen entertainment with strong performance across different budgets.
Pricing & availability
The U9 will be offered in a new, smaller 65-inch size, along with 75-inch and 85-inch versions. Previous reports indicated that the 75-inch and 85-inch models would be priced at $2,999 and $3,999 in the US, respectively. While the TV is expected to launch later this year, Hisense has not yet announced a specific release date.
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