OpenAI recently upgraded ChatGPT’s image-generation feature with the 4o image-generation model, where it not only generates an image from a text description but can also modify an existing one based on a text description. A special feature introduced as part of this development is the ability to generate Ghibli-style pictures based on a photo the user uploads.


As the CEO reveals, it’s a resource intensive process
The latter quickly became a trend where everyone started converting their selfies into “Ghibli-fied” images for their social media. But, as you may have already noticed, you’re rather lucky if you get it right within the daily limit. While you just have to upload your photo and ask something simple like “make it a Ghibli-style photo” or “Make it Ghibli art”, it often responds with “I wasn’t able to generate the image because the request didn’t follow our content policy”. It also generates totally different images sometimes, and it feels like it’s not willing to generate what you want.

Well, the sudden increase in traffic has put a significant load on the servers, and in the words of CEO Sam Altman, “we are refusing some generations that should be allowed; we are fixing these as fast we can.” Initially, it was meant to be open to ChatGPT’s Plus, Pro, Team, and free users at the same time, but they had to impose some rate limits due to the strong demand. Nonetheless, Altman also mentioned that they are working on making this process more efficient and hope that the wait won’t be too long.

As of writing, I can generate up to three Ghibli-style images per day as a free tear user. It also takes significantly more time than generating an image with a text description. So it looks like this Ghibli-style image generation is much more resource-intensive than standard image generation. As the CEO noted, “Our GPUs are melting.” It’s a great feature to have, and we hope they find ways to make it more efficient soon.

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