Samsung has launched the Bespoke AI Jet Ultra cordless vacuum globally, following its introduction at the Welcome to Bespoke AI event. It succeeds the Bespoke Jet AI with updates including a 400W motor, AI-driven cleaning, and improved filtration.
The vacuum uses a HexaJet Motor with a hexagonal stator, second-stage diffuser, and thinner impeller to deliver 400W of suction. Samsung says this design improves airflow and efficiency, allowing up to 100 minutes of runtime in the lowest power mode.
AI Cleaning Mode 2.0, powered by AI Optimum Tech, analyzes brush load and air pressure to adjust suction and brush speed across six environments. The Active Dual Brush detects carpet types, while the Slim LED Brush+ targets corners. Samsung reports a 21% reduction in battery use and 8% better maneuverability compared to earlier models.
A multi-layered HEPA filtration system captures 99.999% of particles as small as 0.3µm, aimed at reducing fine dust and allergens in the home.
The vacuum’s global rollout was confirmed on March 31, 2025, though regional availability and pricing details are pending. It enters a competitive premium appliance segment alongside brands like Dyson and LG.
In related news, Samsung has also launched its new Bespoke AI Laundry lineup, featuring AI-powered washers and dryers with 7-inch smart displays. These appliances use AI Wash+ and AI Dry+ to detect fabric type, weight, and soil level, automatically adjusting settings for better cleaning and energy efficiency. Heat pump and vented dryer options are available, with features like AI Ecobubble, QuickDrive, and specialized cycles.
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