Samsung Electronics is reportedly close to finalizing a wide-ranging deal to preload Perplexity AI’s technology on its devices, Bloomberg reports. According to people familiar with the discussions, this deal would see Perplexity’s search features integrated into Samsung’s products, thereby enhancing the South Korean company’s AI capabilities.
Preloading and deeper integration in Galaxy S26 and beyond
The agreement under discussion involves preloading the Perplexity app and assistant on future Samsung devices, with Samsung aiming to make it a default assistant option in the upcoming Galaxy S26 lineup, expected to launch in the first half of 2026. Talks have also touched on integrating Perplexity’s search features directly into Samsung’s web browser, offering a more comprehensive and AI-powered search experience. Additionally, there are plans to incorporate Perplexity’s technology into Samsung’s Bixby virtual assistant. The specific terms and final details, however, have yet to be finalised and may change.
In a further move to deepen their collaboration, Samsung is expected to be among the largest investors in a new funding round for Perplexity, which is reportedly seeking to raise $500 million at a valuation of $14 billion. This partnership could enable Samsung to diversify its reliance away from Alphabet’s Google and embrace a broader mix of AI technologies, similar to the approach Apple has taken.
For Perplexity, this would be its biggest mobile partnership to date, coming after a recent deal with Motorola. Meanwhile, Apple has also reportedly explored working with Perplexity to integrate the AI search engine into Siri as an alternative to Google Search and ChatGPT. The impact of Samsung’s tie-up on these parallel discussions remains to be seen.
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