Samsung is preparing to introduce its new lineup of Bespoke AI digital appliances in India on June 25, 2025. The company confirmed the development and revealed several key highlights in its announcement. The upcoming products are designed for intelligent, connected living, with features expected to streamline daily routines for modern Indian households.
AI-powered appliances with enhanced interconnectivity
The 2025 Bespoke AI range will include refrigerators, washing machines, washer-dryer combos, and air conditioners. These products will come equipped with intelligent touch displays, support for two-way natural conversations, and robust Knox-level security. All appliances in the series will be integrated with SmartThings, Samsung’s connected ecosystem platform, allowing for seamless multi-device control within a single interface.
Samsung claims that these appliances are capable of adapting to users’ behavior and preferences over time, helping reduce energy consumption and improving overall home efficiency. Features such as call sync, shared clipboard, and real-time notifications across connected devices will ensure a smoother workflow at home.
To mark the launch, Samsung will also hold its first-ever Bespoke AI Technical Seminar in India. This event will offer in-depth demonstrations of the new appliances and their capabilities, particularly focusing on how they interact within a connected home setup. Attendees will see Samsung’s Multi-Device experience in action, which highlights how these appliances operate in tandem to simplify tasks like laundry, cooling, and food storage.
In related news, Samsung is gearing up to unveil its next-gen foldable smartphones globally, including in India. Teasers for the Galaxy Z Fold 7, Galaxy Z Flip 7, and Galaxy Z Flip 7 FE are already live. The new Galaxy Watch 8 series is also expected to debut alongside the foldables, promising AI-powered health tracking and design upgrades.
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