Samsung’s long-awaited leap into extended reality (XR) is finally taking shape. The company’s first XR headset, codenamed Project Moohan, is poised to challenge giants like Apple and Meta in the spatial computing arena. With a reveal just months away, what’s in store for this game-changing device?
A report from NewsPim (in Korean) reveals Samsung will unveil its XR headset at a dedicated Unpacked event in South Korea on September 29, 2025, with sales starting October 13 in Korea and global markets, including the USA, soon after.
Samsung plans to tease the headset at its July 2025 Unpacked event alongside the Galaxy Z Flip 7 and Fold 7, showcasing prototypes and videos to gauge market buzz. Powered by Qualcomm’s Snapdragon XR2+ Gen 2 chip and 16GB RAM, it features dual Micro OLED displays with a high refresh rate for crisp visuals. The device has already made its appearance on Geekbench and you can check out the details here.
Running Android XR, developed with Google, the headset supports all Android smartphone and tablet apps out of the box, with immersive UI tweaks for select Google and Samsung apps.
The headset’s Galaxy AI integration lets it assist users by “seeing” their screen, streamlining tasks like navigation or content creation. This could give Samsung an edge over Apple’s $3,500 Vision Pro, which struggled with limited content and high costs, and Meta’s Quest 3S, which dominates with an 84% Q4 2024 market share due to its affordability.
Judging from the leaks and rumors, this headset seems to pack what it takes to disrupt the market. Though much of the appeal will depend on the price tag, which is yet to be still under wraps.
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