Xiaomi has officially responded to recent rumors suggesting an end to its collaboration with Leica, firmly denying any plans to break ties. The speculation originated from a leak posted by tipster Digital Chat Station, which claimed that Xiaomi’s partnership with Leica was coming to a close. The rumor quickly gained traction across social media and news outlets. We covered it too.
Wang Hua, Xiaomi’s General Manager of Public Relations, publicly addressed the claim and dismissed it as baseless. Referring to a similar rumor from June 2023, Wang reiterated his earlier stance with added emphasis. “Last time, a blogger said the Xiaomi 14 would be the last in the Leica series. I called it nonsense then. This time, there’s even a named author, so my reply needs an upgrade: it’s still nonsense,” he said.
Xiaomi emphasized that its partnership with Leica remains strong and is actively expanding. The company has made several moves over the past year that demonstrate its commitment to the collaboration. In May, Xiaomi’s camera team updated its watermark design to align with Leica’s global visual identity. In June, the company shared a detailed explanation of Leica’s “Authentic” and “Vibrant” image profiles, along with plans to bring Leica’s shutter sounds to older models.
The Xiaomi 15 Ultra continues to serve as a flagship example of the co-branded effort. The device features Leica-tuned optics, signature Leica color modes, and a red-accented user interface inspired by Leica’s branding. It also includes six Leica-style tone presets and custom image processing algorithms developed in partnership with Leica’s imaging experts.
Adding to the official rebuttal, Xiaomi India reached out directly to us to confirm what Wang hinted at with sarcasm: the Leica alliance is very much intact. “Together, Xiaomi and Leica have collaborated closely to integrate advanced optics and imaging technologies into Xiaomi devices,” a spokesperson told us. “This partnership continues to thrive, grounded in a shared vision of pushing the boundaries of mobile imaging. Recent rumors suggesting the end of our collaboration are entirely unfounded.”
In short: if you were hoping for a Xiaomi-Leica divorce, don’t hold your breath. The two companies remain creatively aligned and strategically committed. Whatever’s next, it’s clear the story of Xiaomi and Leica is still being written together.
In related news, Xiaomi recently launched a new 20,000mAh compact power bank in India featuring a built-in cable, and also introduced an 8000W modular track socket equipped with child-safe design and smart functionality.
For more daily updates, please visit our News Section.
Stay ahead in tech! Join our Telegram community and sign up for our daily newsletter of top stories! 💡
(Via)
Comments