Boat has launched a new limited-edition Naruto Series in India, featuring anime-inspired versions of its Rockerz 460 wireless headphones and Stone 350 Pro Bluetooth speaker. The new products celebrate characters from the popular anime Naruto, including Naruto Uzumaki, Kakashi Hatake, and Itachi Uchiha.
This collaboration marks the first official partnership between an anime franchise and a lifestyle audio brand in India. Boat aims to connect with the country’s growing Gen-Z anime fanbase through themed products and offline events.
Specifications
The Stone 350 Pro Naruto Edition is a 14W Bluetooth speaker that supports Boat Signature Sound and dynamic RGB lighting that reacts to audio playback. It features Bluetooth v5.3, support for Aux and TF cards, and a built-in microphone for hands-free calls. The speaker has a 3600mAh battery that lasts up to 12 hours and an IPX5 rating for water and sweat resistance. It also supports TWS pairing for stereo playback using two units.
The Rockerz 460 Naruto Edition features 40mm drivers and supports Boat Signature Sound and Beast Mode, which reduces latency to 65ms. It includes ENx technology for enhanced call clarity and supports Dual Pairing for switching between two devices. The headphones offer up to 30 hours of battery life on a single charge via USB Type-C. The design includes sweat-resistant memory foam ear cushions and an adjustable headband for comfort during extended use.
Boat is also running anime-themed campaigns and activations across India to promote the launch. The company has organized events like a Ramen Rave at Kuuraku in Mumbai and a Naruto Run with Bombay on Foot. It has also partnered with anime influencers and creators to expand the campaign’s reach on social media platforms.
Pricing and Availability
The Boat Rockerz 460 Naruto Edition and Stone 350 Pro Naruto Edition are both priced at Rs. 1,799 ($20). They are available through Boat’s official website and Blinkit in select cities.
In related news, Boat recently launched the Valour Watch 1 GPS smartwatch in India, featuring an AMOLED display, built-in GPS tracking, and a suite of wellness-focused features. Alongside it, the company has also introduced the Ivy Pro and Zenith Pro true wireless earbuds, both equipped with Dolby Audio support and adaptive active noise cancellation (ANC).
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