Samsung has retaken the lead in the global smartphone market for Q2 2025, edging out rivals in a fiercely contested space, according to IDC’s latest report. The South Korean tech giant shipped 58 million smartphones in the quarter, claiming a 19.7% market share — a 7.9% increase over the same period last year when it moved 53.8 million units.
Apple followed in second place with 46.4 million shipments, securing a 15.7% share. While that’s up slightly from last year, it’s a noticeable drop from Q1 2025 — likely a result of buyers holding off for the upcoming iPhone 17 series launch this September.
Samsung’s mid-range Galaxy A36 and A56 models reportedly played a key role in this growth, thanks to AI-powered features offered at competitive prices, per IDC. However, the company’s Q2 figures were slightly down from Q1 2025’s 60.6 million shipments, when the Galaxy S25 series saw strong early demand.
Xiaomi secured third place with 42.5 million units shipped (14.4% market share), while Vivo and Transsion (which owns Infinix, Itel, and Tecno) rounded out the top five with 27.1 million and 25.1 million units shipped, respectively — both holding a 9.2% share.
Overall, the global smartphone market grew by 1% year-over-year to 295.2 million units in Q2, marking the eighth straight quarter of growth despite lingering economic concerns. Samsung’s latest flagship and foldable launches — including the Galaxy S25 Edge, Z Flip7, Z Flip7 FE, and Z Fold7 — are aimed at strengthening its premium segment, though it remains to be seen how much impact they’ll have.
Samsung’s ability to balance competitive mid-range offerings with flagship innovation helped it reclaim the top spot in Q2 2025. Whether it can hold on as rivals step up their game will be one to watch in the coming months.
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