Sony India has launched the BRAVIA 5 98-inch TV (model K-98XR55A), the largest model in its BRAVIA lineup. The 55-inch, 65-inch, 76-inch, and 85-inch models of the BRAVIA 5 Series TVs were introduced last month. The new 98-inch variant is designed to offer a full cinematic experience at home with its large screen, premium visuals, and immersive sound.
The 98-inch 4K UHD display uses Mini LED technology and is powered by the XR Processor, which combines AI and cognitive intelligence to process visuals and sound the way the human brain does. It features a 120Hz refresh rate and includes XR Backlight Master Drive, XR Contrast Booster 10, and XR TRILUMINOS PRO for improved contrast, peak brightness, and wide color range. The TV supports HDR10, HLG, and Dolby Vision.
The TV comes with a 40W speaker system and Acoustic Multi-Audio for accurate sound positioning. It also supports Dolby Atmos for spatial sound. It runs on Google TV, based on Android, and supports Wi-Fi 6 and Bluetooth 5.3. Connectivity options include four HDMI ports with support for 4K at 120Hz, eARC, and VRR, and two USB ports. Included in the box are a power cord, remote control, stand and setup guides.
The BRAVIA 5 also features Prime Video Calibrated Mode, which automatically optimizes picture settings for content on Prime Video. This is in addition to Netflix Adaptive Calibrated Mode and Sony Pictures Core Calibrated Mode. Studio Calibrated Mode is available for matching the filmmaker’s intended picture output. Sony Pictures Core allows access to Sony films in high-resolution formats. The TV weighs 71.4 kilograms.
Pricing & availability
It is priced at ₹6,49,990 and is now available across Sony Centers, ShopatSC.com, major electronics stores, and top e-commerce platforms in India. Launch offers include a three-year warranty, ₹25,000 cashback on select credit cards, and a fixed EMI of ₹19,995 per month.
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Sony 189 cm (75 inches) BRAVIA 5 Series 4K Ultra HD Smart Mini LED Google TV K-75XR55A | Check Price on Amazon |
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