Ayaneo has officially confirmed its entry into the smartphone market. At its 2025-2026 strategy briefing, the company announced plans to launch its first gaming smartphone, named the Ayaneo Phone. Alongside the phone, Ayaneo also introduced Konkr, a new sub-brand focused on affordable handheld gaming devices.
The Ayaneo Phone will mark the company’s first attempt at building a true gaming smartphone. Ayaneo stated that the device is “built for gamers” and will reflect the company’s handheld gaming design philosophy. Although the company has not revealed any technical specifications, teaser images and statements suggest that the phone will feature a sliding mechanism. Physical controls are expected to slide out from beneath the display, similar to Sony’s Xperia Play from 2011.
This move positions the Ayaneo Phone as a potential competitor to the Anbernic RG Slide, a recently launched handheld that also uses a sliding form factor. However, unlike Anbernic’s device, which lacks mobile network capabilities, the Ayaneo Phone will function as a full smartphone. The company has not confirmed a release date or price, but more information is expected in future livestreams and at the upcoming ChinaJoy 2025 event.
Ayaneo has also launched Konkr, a sub-brand aimed at delivering performance-focused handhelds at more affordable prices. The Konkr Pocket Fit will be the first Android-based handheld under this brand. It features a 6-inch 1080p display with a 144Hz refresh rate and will be powered by a flagship Qualcomm chipset. Ayaneo emphasized comfort and portability in the Pocket Fit’s design.
In addition to the Android model, Ayaneo is preparing the Konkr Fit, a Windows-based handheld that includes a large 80Wh battery. It will feature a 7-inch display and is designed to deliver flagship-level performance in a compact form factor.
Ayaneo also previewed other devices during the livestream, including the dual-screen Pocket DS and a vertical Game Boy-style handheld. The company has positioned itself as a serious competitor in both premium and mid-range handheld gaming categories and is now expanding its footprint into the smartphone segment with a hardware approach tailored to gamers.
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