Xiaomi’s air conditioner business isn’t just quietly growing; it’s mounting a serious challenge to the old guard of Chinese home appliance giants. According to newly revealed Q2 2025 data, the company has officially locked in the No. 3 position in China’s online air conditioner market, capturing a 16.2% market share and inching dangerously close to Gree’s throne.
The monthly breakdown paints an even more dramatic picture. In April, Xiaomi held a modest 14.25% share. By May, it surged to 17%, nearly overtaking Gree, which dipped to 17.16%. June saw a slight pullback for Xiaomi to 16.5%, but Gree didn’t capitalize much, ending the quarter at 17.27%. Midea remains ahead with a comfortable lead, but its share is slowly receding from 23.45% in April to 22.18% in June.
These numbers aren’t just an anomaly. They’re a sign that Xiaomi’s strategy is working.
Unlike legacy brands that lean on decades of retail dominance and brand equity, Xiaomi is playing an entirely different game. Its products are born in the internet age, and its sales funnel lives online, right where its user base thrives. Xiaomi doesn’t need to fight for shelf space in a crowded electronics mall. It just needs a flash sale on JD.com or a viral post on Weibo. And increasingly, that’s enough.
Still, overtaking Gree or Midea won’t be easy. Both companies have cemented their presence in Chinese households for generations, and that kind of brand trust doesn’t evaporate overnight. As industry observers have noted, familiarity breeds loyalty in the world of air conditioners, and when you’re dealing with a product people rely on for comfort and survival during scorching summers, trust matters.
But Xiaomi isn’t just selling air conditioners. It’s selling an ecosystem. That means your Xiaomi phone can control your Xiaomi AC, your Xiaomi speaker can report the room temperature, and your Xiaomi home hub can optimize your power usage across every device. That interconnectedness is a powerful differentiator, especially for younger consumers who’ve grown up on smart tech and seamless integration.
Xiaomi’s Group President Lu Weibing has already laid out the company’s ambition: break into the top two in China’s air conditioner market by 2030. If current momentum holds, that timeline may end up being conservative. The gap is shrinking. The market is shifting. And Gree, for the first time in a long time, might have something to sweat about.
In related news, Xiaomi recently launched a new floor-standing air conditioner featuring rapid cooling and heating, a 115° wide-angle swing, and HyperOS integration. The company has also unveiled the Robot Vacuum Mop 5 Pro, equipped with AI-driven cleaning and a powerful 23,000Pa suction system.
For more daily updates, please visit our News Section.
Stay ahead in tech! Join our Telegram community and sign up for our daily newsletter of top stories! 💡
(Via)
Comments