Realme recently confirmed that it is restructuring its smartphone lineup in a bid to reduce confusion caused by overlapping models. Francis Wong, Realme India’s returning Chief Marketing Officer, confirmed that the lineup would be streamlined to three series, namely GT, Numbered, and P. Now, a new report reveals that the brand may soon discontinue its Narzo lineup.
Realme N-series to be sold via Amazon
According to SmartPrix, Realme is preparing to introduce a new ‘N’ series of smartphones, which could signal the end of the Narzo lineup. Like the Narzo series, the new ‘N’ series is reportedly being designed as an Amazon India exclusive, aligning with a dual-platform strategy that Realme is adopting.
Realme’s P-series will be sold via Flipkart, and the N-series will serve as a complementary offering for Amazon. This mirrors Samsung’s approach, where its M-series is targeted at Amazon and F-series at Flipkart. With this move, Realme seems to be clearly defining its offerings across the two major online retailers.
While exact specifications for the N-series remain under wraps, it is likely to target the sub-Rs 20,000 segment, a space previously occupied by Narzo phones. The Narzo series saw inconsistent updates in recent months, and its sudden disappearance from Realme’s plans hints at a strategic retreat.
If the new N-series brings rebranded or similarly specced models as the P-series, it could help Realme cater efficiently to different consumer segments without overlapping product lines.
Wong also confirmed that a new online-only series would debut around Diwali this year. Probably, this could be the upcoming N-series that the new report is claiming about.
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