Qualcomm recently held its ‘Snapdragon for India: Auto Day’ event, revealing its strategy for advancing smart and connected mobility. The gathering included key figures from India’s auto industry and the government, including Nitin Gadkari, signalling a joint commitment to transforming the future of transportation.
Driving change through Snapdragon Digital Chassis
At the centre of the event was Qualcomm’s Snapdragon Digital Chassis portfolio, which includes platforms such as Snapdragon Cockpit, Ride, Ride Flex, Auto Connectivity, and Car-to-Cloud. These solutions are designed to support India’s diverse driving conditions and are already being adopted by leading Indian automakers. Companies like Maruti Suzuki are enhancing their connected vehicle systems, while Mahindra is working with Qualcomm to develop more immersive cabin experiences. Spark Minda is also contributing by developing smarter digital interfaces for drivers.
With over 350 million vehicles globally running on its automotive platforms, Qualcomm has firmly established itself in India. Its engineering operations in Hyderabad, Bangalore, Chennai and Gurgaon contribute to telematics, cockpit systems, ADAS, and two-wheeler connectivity.
Qualcomm is also advancing the two-wheeler segment with partners such as Hero MotoCorp, Ultraviolette, Royal Enfield and Pricol. These collaborations are focused on delivering connected cluster systems, real-time telematics, and enhanced rider safety features.
A creative collaboration with will.i.am introduced FYI RAiDiO and Melodic Drive, which use vehicle motion and driver input to generate dynamic musical experiences. Demonstrated in Mahindra’s BE 6 and XEV 9e models, these systems blend technology and entertainment within the driving experience.
The event also marked the first Indian demo of Snapdragon Ride. With a wide network of collaborators, including Bosch, Tata Elxsi, Harman, and ZF, Qualcomm is driving India’s progress toward becoming a global hub for intelligent and connected mobility solutions.
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