Samsung Electronics has updated its AI-powered Bixby voice assistant for the 2025 TV lineup. The new version is designed to make finding information and controlling devices faster and more natural.
Bixby can now be activated by voice or the mic button without using specific commands or menus. It understands context and follow-up questions, allowing for back-and-forth conversations. Powered by generative AI, it can answer general questions like “How tall is Mount Everest?” or give suggestions such as “Play chill playlists for a rainy day.” It can also provide details about on-screen content and display them without interrupting what is playing.
Click to Search Integration
Bixby is now built into Click to Search, making it easier to find details about actors, shows, or topics while watching live TV, cable channels, or Samsung TV Plus. It can also handle unrelated questions like “Give me a pasta recipe” or “Recommend movies about chefs” by pulling in external information.
Smart Home Control with SmartThings
The updated Bixby works with Samsung SmartThings to control connected appliances. Commands such as “Turn off the oven” or “Set the air conditioner to 25 degrees” can be given directly to the TV, making it a hub for smart home control.
Privacy and Security
Bixby is protected by Samsung Knox. No voice data is stored on servers or TVs, allowing users to access personalized AI features while keeping their information private.
Availability and Future Plans
The new Bixby will be available on 2025 Neo QLED, OLED, The Frame, and QLED models. It will launch in South Korea first, followed by a global rollout. In October 2025, Samsung will release an upgraded Vision AI, available through its 7-year free Tizen OS Upgrade program, which offers ongoing software updates and feature improvements.
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