Apple is still weeks away from introducing the iPhone 17 series, but reports from Korea suggest the company is already planning a major change for the iPhone 18 lineup in 2026. According to ET News, Apple could split its launch into two separate events, marking a big shift from the yearly all-in-one keynote we’ve seen for over a decade.
Two stages for the iPhone 18 series
If the report holds true, September 2026 would see the debut of the iPhone 18 Air, iPhone 18 Pro, iPhone 18 Pro Max, and—perhaps most notably—a foldable iPhone, Apple’s first entry into the growing foldable category. Then, in early 2027, Apple would return with a second event to unveil the standard iPhone 18 alongside the iPhone 18e.
The same staggered schedule is said to continue with the iPhone 19 series: the premium models, including the foldable, would be shown in September 2027, while the vanilla and budget editions would follow in the first half of 2028.
Why Apple might do this
Splitting the launches could allow Apple to highlight its most advanced devices first, appealing to early adopters and premium buyers, while giving the mainstream and entry-level models their own spotlight later. It could also help Apple better manage production timelines—particularly with the foldable iPhone.
Apple is set to announce the iPhone 17 series on September 9 but the reported change for the iPhone 18 shows the company is thinking further ahead. If true, the move could mark the beginning of a new era in how Apple positions and markets its iPhones.
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