Samsung is gearing up to launch its first XR headset—codenamed Project Moohan—and it’s shaping up to be a serious challenger in the mixed reality space.
Launch Window, pricing & availability
According to NewsWorks, the headset will debut at Samsung’s Galaxy Unpacked event on September 29, 2025. It’s expected to go on sale in South Korea around October 13, with global availability following by late October or early November.
Price is estimated between ₩2.5 million and ₩4 million (~$1,800–$2,000), undercutting the Apple Vision Pro’s $3,500 tag.
Project Moohan runs on Google’s Android XR platform and is powered by Qualcomm’s Snapdragon XR2+ Gen 2 processor, alongside 16GB RAM and dual Sony micro-OLED displays at 90Hz. It also supports multi-camera tracking, likely around 12 cameras, and uses an external battery pack.
A recent earnings call confirmed that Samsung is still planning a 2025 launch for its XR headset, reaffirming the project’s legitimacy after months of silence.
According to Road to VR, the headset is also expected to integrate features like hand and eye tracking, as well as optional VR controllers. Samsung might tease the headset during the July 2025 Unpacked, giving an early preview ahead of the full reveal.
With its pricing, Google-backed platform, and competitive hardware, Project Moohan is shaping up as a more accessible alternative to the Vision Pro—and a strong play for Samsung in the XR arena.
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