Canon U.S.A. has introduced several new products to its cinema and imaging lineup, including the EOS C50 full-frame cinema camera, the RF85mm F1.4 L VCM Hybrid Lens, firmware updates for Cinema EOS cameras, a refreshed PowerShot compact model, and the CINE-SERVO 11-55mm T2.95-3.95 lens.
Canon EOS C50 Cinema Camera
The EOS C50 is Canon’s smallest and lightest cinema camera, weighing about 1.5 pounds. It features a new 7K full-frame CMOS sensor, 7K 60P internal RAW recording, and 32 megapixel still photo capture. The sensor supports Dual Base ISO of 800 and 6400 in Canon Log 2 and can record 12-bit Cinema RAW Light up to 7K 60P. The DIGIC DV7 processor powers the system, and the C50 becomes the first Cinema EOS model with full frame 3:2 open gate recording.
The camera offers multiple recording formats, including Cinema RAW Light, XF-AVC, XF-AVC S, and XF-HEVC S. These formats are designed to preserve metadata while recording in the MP4 structure. The C50 can also capture simultaneous cropped video in 2K when shooting in 4K DCI or UHD, with crop options of 9:17, 9:16, or 1:1.
Connectivity includes support for XC protocol, remote control over IP via Wi-Fi, or through a third-party USB-C Ethernet adapter. It is also compatible with the Multi Camera Control App and integrates with frame.io Camera to Cloud. The detachable top handle provides two full-size XLR audio inputs, a start-stop button, and a zoom rocker. The RF mount allows use with Canon’s RF lenses, including the new RF85mm F1.4 L VCM Hybrid Lens.
RF85mm F1.4 L VCM Hybrid Lens
This lens is designed for both still and video use. It has an 85mm focal length, F1.4 maximum aperture, controlled focus breathing, and is suited for portrait and cinematic work with smooth background blur.
Firmware and PowerShot Updates
Firmware updates will be released later in 2025 for the EOS C400, C80, C70, and R5C. Updates will add 3:2 open gate recording to the C400, improve focus peaking, add view assist in media mode, and enhance assign buttons and joystick controls on the C80 and C400.
Canon has also refreshed the PowerShot ELPH 360 HS, now named the PowerShot ELPH 360 HS A. The update changes the memory card slot from SD to microSD. It will be available in black and silver.
CINE-SERVO 11-55mm T2.95-3.95 Lens
Canon has also announced the CINE-SERVO 11-55mm T2.95-3.95 lens. It offers a 100 degree ultra-wide angle and covers Super 35mm sensors. A built-in 1.5x extender expands coverage to full-frame, increasing the focal range to 82.5mm. The 11mm wide end is equivalent to 4.1mm on a 2/3-inch broadcast camera.
The lens includes a new drive unit with faster focus and iris speeds, Focus Breathing Compensation, and a USB-C port for personalized settings. A 16-bit encoder supplies precise positional information for virtual production. Available in RF and PL mounts, it supports autofocus with RF, and Cooke/i Technology and Zeiss eXtended Data with PL. It also includes a programmable rocker switch, ARIA compatibility for illumination adjustments, and ALAC support for aberration correction with supported cameras.
Pricing and Availability
- EOS C50: $3,899, shipping Q4 2025
- RF85mm F1.4 L VCM Hybrid Lens: $1,649, available September 2025
- PowerShot ELPH 360 HS A: $379.99, available October 2025
- CINE-SERVO 11-55mm T2.95-3.95 Lens: $35,300, available November 2025
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