Apple could be planning one of its biggest marketing shake-ups in years as the iPhone nears its 20th anniversary in 2027. According to new industry chatter, the company might skip “iPhone 19” entirely and jump straight to the iPhone 20, marking two decades since the first iPhone changed the tech world back in 2007.
The rumor comes from Omdia analyst Heo Moo-yeol, who believes Apple’s 2027 flagship will bring more than just a name change. If true, this would be the biggest visual overhaul since the iPhone X — when Apple famously skipped “9” to launch the Roman numeral “10,” introducing Face ID and the edge-to-edge design that still defines modern iPhones.
Leaked details point to a bezel-free front, possibly achieved with under-display sensors and cameras. In fact, the company has been exploring Under-Display Camera tech for quite a while. If pulled off, it would finally enable a truly full-screen design, much like the just-released Nubia Z80 Ultra.
Before then, Apple’s roadmap could take an unusual turn. Alongside the book-style foldable, which is said to be delayed to 2027, the development of a clamshell model also seems to be in progress.
By 2027, Apple may split its launches across the year — with a base “iPhone 20” and a budget “iPhone 18e” in the spring, followed by the Pro, Air, and Fold models in the fall.
“Apple will release the iPhone 18e and iPhone 20 in the first half of 2027, and the iPhone 20 Air, Pro, Pro Max, and iPhone Fold 2 in the second half.” noted Heo Moo-yeol.
Skipping numbers isn’t new for Apple — it’s a way to signal something big. If the leaks hold up, the iPhone 20 won’t just celebrate 20 years of iPhone history; it could mark the start of a completely new chapter in Apple’s design story.
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(Source: ETNews)
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