The Vivo Switch Off Report 2025 has been released, offering a deeper look at how smartphones are influencing the daily interactions between parents and children in India. While digital tools support modern life, the findings show shifting behavioural patterns that are shaping communication, connection and family routines. The report sets the stage for understanding how families are navigating technology and what they hope to improve.
Vivo Switch Off Report 2025: Key findings on attention, dinner time and rising AI dependence
This year’s Switch Off Report highlights dinner time as the most dependable opportunity for families to connect, with many children saying conversations improve when phones are put away. A significant portion of parents and children acknowledge that habitual phone checking during shared activities weakens dialogues and reduces emotional presence. The study also notes a steady willingness among families to adopt small adjustments such as reducing notifications or choosing offline moments to feel more attentive and present.
Another major shift identified in the survey is the growing reliance on AI among children. With parents perceived as increasingly busy, many children turn to AI tools for learning, creative tasks and at times even companionship. This behavioural shift has led some children to speak less with their parents, raising questions about how families can balance digital support with meaningful human interaction.
The study shows that children and parents relate to smartphones differently, with children using their devices mainly for entertainment while parents are more prone to micro checking throughout the day. These interruptions often disrupt the flow of conversations, affecting how children perceive their parents’ availability.
Despite these challenges, the findings reveal a shared aspiration among families to reduce interruptions and create predictable phone free spaces that encourage warmth, openness and deeper engagement. The Switch Off initiative continues to emphasise the value of stepping away from screens to reconnect with what truly matters.
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