A report published by Lei Feng Network indicates that Oppo is making a key adjustment to its internal brand structure, a move that could influence how its smartphone business operates going forward. While the change focuses on organizational alignment, it does not affect upcoming product launches.
Oppo to have OnePlus, Realme as sub-brands
The publication states that Oppo has decided to bring Realme back into its ecosystem as an official sub-brand. The aim is to strengthen collaboration across teams and streamline the use of internal resources. Under the revised structure, Oppo will operate as the primary brand, with OnePlus and Realme positioned as two complementary sub-brands, each following a distinct market strategy.
Leadership roles have also been clarified. Realme founder and CEO Sky Li will take responsibility for overseeing the overall sub-brand operations, while Li Jie will continue to lead OnePlus in China without any change to his responsibilities. Oppo believes that clearer internal roles will help avoid overlap and improve execution across brands.
As part of this transition, Realme will be fully connected to Oppo’s after-sales service network. This move is expected to improve service coverage and consistency for users, particularly in key markets. Despite the organisational shift, Realme’s product planning remains unaffected. New devices will continue to arrive as per schedule, and the brand’s positioning in the market will stay the same.
According to DCS, the Oppo group now follows a clearer structure comprising the Oppo main brand, alongside OnePlus and Realme as twin sub-brands. According to him, Realme’s full integration into Oppo’s after-sales system is a key part of this move. He added that Realme’s launch roadmap is proceeding without delay, and its slated to unveil the Realme Neo 8 this month in China.
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