Apple has officially confirmed its first major event of 2026, scheduled for March 4. The company is calling it a “Special Apple Experience.” Invitations have gone out for simultaneous gatherings in New York, London, and Shanghai. The event begins at 9:00 a.m. ET (14:00 UTC / 7:30 p.m. IST). So far, Apple hasn’t mentioned a livestream, which suggests this could be a press-focused showcase rather than a global keynote.
One likely announcement is the successor to the iPhone 16e. The rumored iPhone 17e is expected to build on Apple’s entry-tier formula with features previously reserved for higher-end models.
Leaks point to MagSafe support, the A19 chip, and possibly a Dynamic Island-style OLED display. There’s also talk of an upgraded front camera. If accurate, it would narrow the gap between Apple’s “e” model and the standard iPhone lineup.
Mac updates look probable
Mac refreshes are also widely expected. The 14-inch and 16-inch MacBook Pro models could move to M5 Pro and M5 Max chips, while the MacBook Air may adopt the base M5 processor. These would be typical generational upgrades rather than major redesigns.
More interesting is the rumored low-cost MacBook powered by an A-series chipset instead of an M-series chip. If Apple does introduce a sub-$800 MacBook using a recent iPhone processor, that would mark a notable shift in its laptop strategy.
The idea seems to be maintaining an aluminum build while lowering production costs. Some leaks even suggest more playful color options, which would be unusual for a MacBook in recent years.
Updates to the iPad and iPad Air are also rumored, possibly with newer chips. There’s even talk of a refreshed Apple Studio Display featuring Mini-LED and a higher refresh rate, though that remains less certain.
The “Special Apple Experience” label suggests Apple may want attendees to interact directly with new hardware rather than watch a tightly scripted keynote.
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