Samsung has refreshed its TV lineup for 2026, bringing updates to both its OLED range and The Frame series. The changes focus on display quality, gaming support, design, and smarter software features across different price segments.
OLED models get better processing and gaming support
The OLED lineup includes three series: S95H, S90H, and S85H, with sizes going up to 83 inches. The S95H stands out with a new FloatLayer design that uses a metal bezel and sits flush against the wall, giving it a clean, floating look when mounted.
Samsung has expanded its Art Store integration across these models. It includes more than 5,000 artworks from over 800 artists, with collections from the Museum of Modern Art, Art Institute of Chicago, and Art Basel. There is also a rotating Art Store Streams feature that cycles through 30 artworks every month.
On the display side, the S95H and S90H use Glare Free technology to reduce reflections. The S95H supports OLED HDR Pro, while the S90H uses OLED HDR+ for improved brightness and contrast.
All three series run on the NQ4 AI Gen3 Processor. This powers features like 4K AI Upscaling Pro, Auto HDR Remastering, Color Booster Pro, and AI Motion Enhancer Pro. There is also an AI Customization Mode that adjusts picture settings based on what you are watching.
For gaming, Samsung is pushing higher refresh rates and compatibility. The TVs support Motion Xcelerator up to 165Hz, along with NVIDIA G-SYNC Compatible and AMD FreeSync Premium Pro. Audio features include Dolby Atmos, Object Tracking Sound+, Adaptive Sound Pro, Active Voice Amplifier Pro, and Q-Symphony for pairing with Samsung speakers.
The TVs also include Vision AI Companion, which supports voice and conversational features through Bixby, Microsoft Copilot, and Perplexity AI.
The Frame series focuses on design and flexibility
The Frame lineup has also been updated with The Frame Pro and the standard The Frame. The Frame Pro uses a Neo QLED 4K panel, which improves brightness, contrast, and black levels compared to earlier versions.
One key change is the Wireless One Connect Box, which lets you place connected devices up to 30 feet away. The standard model keeps built-in ports but adds a Slim Fit Wall Mount and back stoppers to make cable access easier.
Both models include Glare Free technology and support Motion Xcelerator up to 144Hz. With DLG, the refresh rate can go up to 240Hz when connected to a compatible PC.
Art features remain central here as well. The TVs support the same Art Store library and use Pantone Validated ArtfulColor for accurate color reproduction. Buyers can choose from bezel options like Modern Brown, Modern Teak, Modern White, and Sand Gold Metal, along with third-party frames.
Audio and AI features include Dolby Atmos, Q-Symphony, AI Sound Controller Pro, and AI Soccer Mode.
Software and availability
All models run on One UI Tizen OS, which Samsung says will get up to seven years of updates. The platform includes Samsung TV Plus with more than 2,700 streaming options and Samsung Gaming Hub for cloud gaming.
In terms of pricing, the S95H starts at $2,499.99 and goes up to $6,499.99. The S90H ranges from $1,399.99 to $5,299.99, while the S85H starts at $1,199.99. The Frame Pro is priced between $1,999.99 and $3,999.99. Pricing for the standard The Frame models is yet to be announced. The OLED models are already available, while The Frame Pro is on sale now, and the standard models will arrive later.
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