Apple has long been rumored to launch a wide foldable iPhone, but Huawei just beat it to the punch with the first wide, book-style foldable. As scheduled, the company today announced the Pura X Max alongside the new Pura 90 series.
The Pura X Max shifts away from the now-familiar tall foldable design and instead focuses on a wider, more paper-like aspect ratio. Both the inner and outer displays follow a √2:1 aspect ratio, which Huawei says is intended to create a more consistent viewing experience across screens.
On the outside, you get a 5.4-inch display that pushes up to 3500 nits of peak brightness and supports a 1–120Hz LTPO adaptive refresh rate. Open it up, and there’s a 7.7-inch inner screen with similar adaptive refresh capabilities, though brightness tops out slightly lower at 3000 nits.
Design-wise, the phone has what it calls a geometric aesthetic, with a ceramic bezel around the camera module that’s meant to give it a more polished look. It comes in five colors: Midnight Black, Zero White, Interstellar Blue, Olive Gold, and Vibrant Orange.
AI, imaging, and a lot of Huawei-specific software
Like most recent launches, AI is a big part of the pitch. The Pura X Max runs HarmonyOS 6.1 and introduces an upgraded Xiaoyi Smart Brain along with what Huawei calls a companion AI system. This system integrates with apps like Amap, Zhihu, Didi, Baidu Maps, and DingTalk, aiming to make the assistant more useful across everyday tasks.
There’s also a long list of AI-driven features, including Xiaoyi Help, Time Machine, AI note-taking, and photo editing tools.
On the hardware side, the Pura X Max includes a 50MP main camera, a 50MP periscope telephoto lens, a second-generation color sensor, and a 12.5MP ultra-wide camera. Huawei is branding this setup as part of its XMAGE system, with support for portrait enhancements and 3D dynamic photos.
Under the hood, the device is powered by the Kirin 9030 Pro chip and runs HarmonyOS. Huawei also says the phone supports real-time ray tracing.
The foldable mechanism itself has been updated as well. Huawei is using a new basalt waterdrop hinge that reportedly increases screen space by 16% and improves drop resistance by 33%. The inner display is protected by a multi-layer structure that includes UTG glass and additional support layers.
There are also some accessories and extras. Huawei introduced the M-Pen 3 Mini stylus, which supports air gestures, includes a microphone, and can trigger the Xiaoyi assistant.
Price and Availability
The lineup is split into two tiers. The standard edition includes a 12GB + 256GB model at 10,999 yuan and a 12GB + 512GB variant at 11,999 yuan. The collector’s edition pushes things further with 16GB + 512GB at 12,999 yuan and a 16GB + 1TB option at 13,999 yuan.
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