Nubia has launched a new pair of budget wireless earbuds in China, and unsurprisingly, the company is leaning pretty heavily into gaming aesthetics this time. Called the GT Buds, the new earbuds combine a semi-transparent design with RGB lighting, active noise cancellation, and low-latency audio, all while staying under the 300 yuan mark.
The charging case uses a semi-transparent shell that partially exposes the internal structure underneath, alongside built-in RGB lighting effects that give it a more gaming-oriented look. The earbuds themselves follow the same style with transparent accents and lighting details, so they stand out quite a bit compared to the usual plain white or black earbuds dominating this price range.
As for features, Nubia claims up to 35dB active noise cancellation, which should be enough to reduce background noise during commuting or indoor use. The earbuds also support Bluetooth 6.0 and include a dedicated low-latency gaming mode with audio delay reportedly dropping to around 70ms. That won’t completely eliminate lag, of course, but it should still feel slightly more responsive while gaming.
Battery life looks fairly solid as well. Nubia says the earbuds themselves can last up to 6 hours on a single charge, while the charging case extends total usage to around 40 hours. There’s also support for quick voice assistant access through touch controls.
At 269 yuan (roughly $39), the GT Buds are clearly aimed at the budget gaming crowd rather than audiophiles. But honestly, that’s probably where the product makes the most sense anyway. The combination of ANC, low latency, and the transparent RGB-heavy design gives them a fairly distinct identity in a market full of earbuds that mostly look interchangeable now.
The launch also fits pretty naturally alongside Nubia’s gaming-focused smartphone lineup, especially the Neo and RedMagic series. Actual sound quality is still something that’ll need proper hands-on testing once the earbuds become more widely available.
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