Sony India has expanded its smart TV lineup with the launch of the Bravia 3 II series. The new televisions focus on AI-powered picture processing, immersive sound and gaming-focused features, while also bringing several premium Bravia technologies to more consumers across different screen sizes.
Sony Bravia 3 II key features
The Sony Bravia 3 II series is powered by the company’s XR Processor, which analyses visuals and audio in real time to improve depth, colour reproduction, brightness and contrast. The televisions also feature XR Triluminos Pro and XR Clear Image technologies for sharper visuals and smoother picture quality during fast-moving scenes. Motionflow XR support is included to improve sports and action content playback.
Sony has equipped the Bravia 3II lineup with Dolby Vision, Dolby Atmos and DTS:X support for a more theatre-like entertainment experience at home. The TVs also include specially designed speaker systems aimed at improving vocal clarity and reducing sound distortion. For gamers, the lineup supports 4K at 120Hz through HDMI 2.1, alongside Variable Refresh Rate and Auto Low Latency Mode for smoother gameplay and lower input lag.
The televisions run on Google TV, giving users access to apps, movies and shows across multiple streaming platforms. Features such as Google Assistant voice controls, Apple AirPlay 2, Apple HomeKit and Amazon Alexa compatibility are also included. Sony has additionally confirmed that the 2026 Bravia models will receive Google Gemini AI support through a future software update.
Sony Bravia 3 II price and availability
Sony will introduce the Bravia 3II lineup in multiple screen sizes, starting with 55-inch and 65-inch variants. The 55-inch model is priced at Rs 99,990, while the 65-inch version costs Rs 1,24,990 (~$1,310). The 75-inch model carries a price of Rs 1,79,990 (~$1,880), and the 85-inch variant is priced at Rs 3,05,990 (~$3,200). Sony also plans to launch a 100-inch model between July and August 2026.
The Bravia 3II series will be available in India through Sony retail stores, ShopatSC, major electronics outlets and e-commerce platforms starting this month.
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