Samsung has moved ahead of Apple in customer satisfaction among smartphone users in the United States, according to the latest report from the American Customer Satisfaction Index (ACSI). The new survey shows Samsung taking the top position with a score of 81, while Apple followed closely behind with 80 points.
Last year, both companies were tied in the rankings, but the new results suggest Samsung has managed to gain a slight advantage in how users feel about their devices and overall experience.
The report also notes that customer satisfaction across the smartphone industry improved slightly this year. The overall score for the category rose by 1% to 79 points after a noticeable decline in the previous year.
AI is also a part of the satisfaction metric
One major reason for the improvement is said to be the growing usefulness of modern smartphone features. The survey suggests that newer technologies are no longer being seen as marketing tricks. Instead, users now feel many of these additions are genuinely helpful in everyday use. ACSI highlights battery life improvement as one of the biggest positives for consumers.
Artificial intelligence also played an important role in this year’s rankings. AI-related features were included in the survey for the first time, and they are well-received by users. According to the report, many consumers now see AI tools as practical features rather than experimental additions.
Among individual devices, premium flagship phones delivered the highest satisfaction scores. Samsung’s Galaxy S series led the category with 84 points, while Apple’s latest iPhone lineup scored 82 points. Google’s flagship smartphones followed with 80 points.
The report also looked at foldable phones, where Samsung continues to dominate the segment ahead of Google and Motorola. However, foldable devices generated more user complaints than traditional smartphones, showing that the category still faces some challenges.
The survey was based on feedback collected from more than 20,000 users.
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