DJI has reached a surprisingly dominant position in Japan’s video camera market, with new sales data showing the company now controls more than 70% of the segment.
According to BCN Ranking data, DJI held a massive 72.5% share of Japan’s video camera market, marking the highest level the company has reached so far. For comparison, rival Insta360 reportedly accounted for around 12.5% during the same period.
A big part of that momentum appears to be coming from DJI’s Osmo Pocket lineup, especially the newly launched Osmo Pocket 4 and Pocket 4P. The compact gimbal camera only went on sale in late April, but it quickly climbed to the top of the sales rankings in Japan.
BCN says the standard Osmo Pocket 4 alone captured roughly 21.5% of all video camera sales in the country within just nine days of availability. Several other DJI models, including the Pocket 4P and older Pocket 3, also ranked near the top of the charts.
Interestingly, DJI’s rise seems to be boosting the broader market as well. Overall video camera sales volume in Japan reportedly jumped 158.1% year-over-year in April 2026, while total revenue increased by 135.2%.
The company’s success likely comes down to how well its products fit current content creation trends. Compact cameras with built-in stabilization have become increasingly popular among vloggers, travelers, and social media creators who want better video quality than smartphones without carrying large mirrorless setups.
The Osmo Pocket series in particular has carved out a strong niche by combining stabilized footage, simple controls, and relatively compact pricing in a device small enough to fit in a pocket.
DJI is still best known globally for drones, but over the past few years the company has been steadily expanding into creator-focused imaging products. The latest sales figures from Japan suggest that strategy is paying off in a major way, especially in a market traditionally dominated by long-established camera brands.
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