London-based smartphone maker Nothing has confirmed the Nothing Phone (4b) will launch on July 7th. Announced on X, “b” is a new line of affordable phones that might focus on doing the basics brilliantly.
The company subtly teased the design yesterday, hinting at a single rear camera, which explains its budget nature. However, being a part of the Nothing family (and not CMF), it will inherit the transparent aesthetic that has become synonymous with the brand’s identity.
The company shared the announcement today with the caption “kept sketching the Phone (4a) series and accidentally made a new phone.” Nothing is still keeping the official looks under wraps, though, and much like the design, there’s no word yet on the specs.
Nothing Phone (b) series positioning
Nothing’s co-founder and India President, Akis Evangelidis, shared some context on the vision and placement of the B series. He said, “The B Series builds on the success of the A Series by expanding into a new segment, while maintaining a clear product hierarchy.”
He further added, “The A Series has been our best-selling smartphone line, bringing the best of Nothing’s design innovation while focusing on the features that matter most. The A Series remains our most premium line below our flagship products, which don’t carry a letter designation. This avoids overusing suffixes and provides a clearer naming structure as the portfolio expands. Hope this is clear.”
As for pricing, the Nothing (4a) currently starts at Rs 37,999 in India, but that’s after a Rs 6,000 increase due to climbing memory prices. We expect the Nothing Phone (4b) to target a sub-25k segment in the country.
A microsite has gone live on Flipkart, with more details expected ahead of the July 7th launch.
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